Online scammers are increasing worldwide. In the modern world, people rely more and more on the Internet, and most of their normal activities are now done online. We can pay with our smartphones, we apply for jobs online, we shop online and we end up having our names and details in several online directories. I …
One of the most relevant areas of both content production and translation is transcreation. Transcreation is the process of adapting a message to its appropriate audience. This means, where translation can’t fill in the cultural gaps, transcreation does. Chiefly used in marketing and advertising, transcreation is essential in the global economy where advertising campaigns must …
Language and culture are fundamental parts of a country’s identity. The language is the vehicle used for communication. Therefore, it is through language that culture is passed through generations. And thanks to language, we have records of ancient cultures and people and it is also through language that those ancient cultures not only influenced our …
A lot of translators are lucky enough to have an umbrella of language-related skills to support their work but let’s face it: when you hire us to translate a text, our job should be limited to switching your message from one language to another taking into account the relevant cultural differences. More than often, though, …
Being transparent is very important for any business, in fact, I believe it should be a fundamental part of every human being. Being honest and upfront will always pay off and be a huge advantage. In translation is no different, especially when a lot of us work as freelancers and we are the face of …
One of the recent issues facing the world of translation is how to make sure translations reflect the need for gender neutrality where this arises. With the reaffirmation of the rights of non-binary gender individuals, there’s a conscious movement to make sure people who don’t follow the conventional male/female gender are addressed in a respectful …
When my daughter was born, I had no doubts she was going to be bilingual. Born to a native Portuguese speaker and a native English speaker and living in an English-speaking country, there was absolutely no reason why she shouldn’t become fully fluent in both languages. However, I was aware it was going to be …
For Australians, the federal election is just around the corner and political parties do the best they can to win our votes. It is a real war, but in this war, words are the weapons, not guns. Parties choose their words very carefully: “Cut”, “Tax”, “Pay”, “Future” because they know these words will get people’s …
As translators, we make meaningful word choices every day. In every subject field, interpretation is key and we make personal choices in every sentence. A single word can change the tone of a text, the expert-level of a technical text or the accuracy of a document but in literary translation, word-meaning is maximised and the …
Last week, the signatures collected as part of a Legislative Initiative by Portuguese Citizens, in order to remove the AO90 (Orthographic Agreement of the Portuguese Language 1990) were tendered in the Portuguese Parliament. Less than 24 hours later, this Legislative Initiative was made into a Project Law. It went from Citizen’s Legislative Initiative – AO90 …
