It takes you a while as a writer to understand the importance of editing. Your book is your baby and you have spent a considerable amount of time shaping it and making it what you want. You have a well-thought-out vision, you’re madly in love with your characters and you know exactly where your writingContinue reading
Tag: #writing
Transcreation: Where Translation and Copywriting Meet
One of the most relevant areas of both content production and translation is transcreation. Transcreation is the process of adapting a message to its appropriate audience. This means, where translation can’t fill in the cultural gaps, transcreation does. Chiefly used in marketing and advertising, transcreation is essential in the global economy where advertising campaigns mustContinue reading